— ABOUT —
I am Heloisa Kinder, pronounced Eh-lo-ee-za. You can call me Helô (Eh-loh). I am Brazilian, and I have lived in California for more than half of my life. I am an Instructional Designer/Web Developer/Graphic Designer.
My background and skill set enable me to work on both front and back end projects. I have developed online stores, websites, print materials, e-books, instructional and marketing videos, illustrations, and online courses.
I received a masters degree in Instructional Design from San Francisco State University in San Francisco, CA.
I have a special interest in typography and its impact on the web-user experience. I am an avid zentangler, a photography enthusiast, a Guido (my dog) lover, yoga practitioner, and always motivated to take on new and creative projects.
I currently work for UC Davis, in Davis, CA, in the capacity of an Instructional Designer and web developer. I develop online training for different systems used by the UC Davis employees and students.
I am also responsible for a variety of department websites. Last year, one of my projects was to develop a web portal merging 17 independent websites into one. The portal has been up and running since July 2015.
Previous to UC Davis, I worked for Cedaron Medical, a software company specializing in applications for the physical rehabilitation market. At Cedaron, I developed the training suite (17 modules) for their Connect application. I also managed their website, and worked on different graphic products ranging form brochures to promotional materials for conferences.
Occasionally I take on side-projects. I am currently working on an app that will extend the content of a book by providing podcasts, videos and more reading material.
Visit my projects to see some examples of my work.
— PROJECTS —
A sample of my work
UC Davis Websites
UC Davis A&FS website design & development using Cascade CMS.
Working with 17 units that form A&FS, I was able to merge 17 independent sites into one portal. The website is edited by various contributors.
A&FS intranet. This internal site provides A&FS staff with guides, protocols & documentation for the department. This site is CAS protected (secure).
Administrative IT website. This website was recently created for the CFO IT group.
UCPATH site redesign. I am in the process of redesigning the website and reorganizing its information architecture. Take a sneak peak!
UC Davis Path to the Future infographic. Click to enlarge.
Info-poster for a science project for the Explorit Science Center of Davis, CA. This project invited the community to investigate and expand their knowledge of spiders, as they created a database of spiders of Northern California.
Understanding PQRS infographic. This infographic was created to explain the Physician Quality Reporting System to physical therapists. Click to enlarge.
Web Accessibility infographic for in-house staff training workshop.
Click to enlarge.
I have created a series of short videos for the A&FS department. These videos address common questions received by the department help desk.
Travel & Entertainment Card promotional & educational video. Click to watch.
UC Davis Furniture Program promotional video. Click to watch.
AYSO video encourages users to sign up and use the service, Click to watch.
E-learning development for A&FS. Here is an example of a module that I developed for the KFS Accounts Receivable module. Click to watch.
Training development for the UC Davis Payroll Personnel System (PPS). Click to watch.
While working at Cedaron Medical, I developed 17 e-learning modules for their Connect application. The modules cover proprietary material and are not available for viewing online.
ESL online class. Pronunciation module developed with Adobe Captivate, Photoshop & Illustrator.
Design and development of email marketing campaigns for Cedaron Medical using the MailChimp Email Service.
Example of a campaign designed to encourage college graduates to apply for programming positions with the Cedaron Medical. The campaign was delivered to a cold list and had a 20% opening rate.
ShoppingScout end of the year ad.
Cedaron Medical social media campaign.
BeeSmart: Video created as a final project for IDEO U Storytelling for Influence class. Click to watch.
How to Use Typography to Improve Your E-Learning e- book published in collaboration with Articulate E-Learning software. Click to read.
Meditation App in Portuguese. The app is a book companion and is currently on late stages of development.
Internal website for the lobby computers at the Hallmark Inn at downtown Davis. Click to visit.
Get in touch
Credits: Photography by Heloisa Kinder
HKINDER - 2016
All Rights Reserved